Consume Hasta Morir (Madrid – Spain)
WHAT: ConsumeHastaMorir looks at the society in which we live, and by using one of its own tools, publicity, allow us to see to what extent one can die “consuming”. We do workshops on communication, we spread texts, we publish books and, especially, we share subverts.
WHY: This project was started by the Ecologists in Action association, a Spanish confederation created by the coming together of more than 300 environmental groups. ConsumeHastaMorir uses subvertising to spread information about these social problems and to promote a more critical behaviour towards consumerism and the mass media.