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Week of action on Airline Advertising

Activists groups in 37 towns and cities from 7 countries in Europe and beyond took part in a week of action to demand a ban on airline advertising and sponsorships from 15 - 22 April 2024. Subvertising teams from the Brandalism and Extinction Rebellion networks in cities including Lisbon, Berlin,…
RobbieRobbieMay 31, 2024 Read More
Brussels Conference

Ban Fossil Ads Conference, Brussels, March 2024

To read about the BFA Conference in French, see RAP's website. For Italian, see Valori. All photography by Rap Following previous meetings held in Paris (2022) and Amsterdam (2023), Subvertisers International partnered once again with allied groups including Reclame Fossielvrij, Badvertising, Adfree Cities, and Résistance à l’Agression Publicitaire (RAP) to…
Ban Fossil AdsBan Fossil AdsJanuary 15, 2024 Read More
ZAP Games

Zap Wrap! The winners of ZAP Games 2023

Congratulations to everyone who took part in the ZAP Games 2023. ZAP is french for Zone Anti-Publicité / Anti-Advertising Zone. It is two weeks of affinity groups actions against Black Friday consumerism and the advertising industry. Outside of Belgium, where the orignal ZAP Games were created in 2020, there were…
Subvertisers InternationalSubvertisers InternationalDecember 3, 2023 Read More
ZAP Games

Make Amazon Pay, London (ZAP Games 2023)

The Make Amazon Pay coalition of trade unionists and groups had over 150 protests and strikes happening in 35 countries on 24 November 2023 regarding how Amazon treats its workforce, the environment and dodges tax. Artist: Tona Merriman Action Category: Big “Our enormously productive economy demands that we make consumption…
Subvertisers InternationalSubvertisers InternationalNovember 29, 2023 Read More
ZAP Games

La pub vous fait dé-penser, Paris (ZAP Games 2023)

Submission from Résistance à l'Agression Publicitaire (RAP) Paris: "Au lendemain du Black Friday nos activistes nettoyent et se réapproprient des espaces publicitaires à Paris. C'était aussi l'occasion de fêter les 20 ans du mouvement Stop pub de 2003 et de contribuer à la mobilisation internationale #ZapGames"
Subvertisers InternationalSubvertisers InternationalNovember 29, 2023 Read More
ZAP Games

Shut it down: ZAP Games reaches San Francisco

Subvertisers in San Francisco have joined the ZAP Games with a fantastic contribution called Shut It Down. Posters near a shopping mall invoke the origins of Thanksgiving, anti-consumerism and the Palestinian struggle for equality. 
Subvertisers InternationalSubvertisers InternationalNovember 29, 2023 Read More
ZAP Games

On the tube: Capitalism-Adverts-Exploit-Poverty, London (ZAP Games 2023)

Group: London Fossil Free PrideAction Category: SurpriseThis week we reclaimed a small part of public space back from the private, profit-driven sphere! This was part of the ZAP Games by the Subvertisers International network of groups.Our first time so a little rushed and messy 😛 but we took over a…
Subvertisers InternationalSubvertisers InternationalNovember 28, 2023 Read More
ZAP Games

Boycott Ad-Hacks Hit Report, Cambridge (ZAP Games 2023)

Ad hacks by Cambridge group This is not a Drill include boycott-themed bus stop ad takeovers, energy efficiency stickers (by artist Darren Cullen) on digital ad screens, and a good old fashioned "Boycott Black Friday" stencil. Action categories: Digital screens, Political détournement
Subvertisers InternationalSubvertisers InternationalNovember 28, 2023 Read More
ZAP Games

Anti Amazon Adhacks @Amazon HQ, London (ZAP Games 2023)

Activists in London repurposed adverts near Amazon HQ in London to highlight the company's controversial supplying of cloud technology to Israeli military. The hacks call for "mutual aid, not genocide". Action categories: Political détournement.
Subvertisers InternationalSubvertisers InternationalNovember 27, 2023 Read More
ZAP Games

Wanted! Shell’s CEO. Meaning Transformation Guild (ZAP Games 2023)

From the Meaning Transformation Guild in the UK: bus stop ad takeovers with a wanted message for Shell's CEO, Wael Sawan, for "crimes against life". Reward: "a liveable future". Action categories: Political détournement
Subvertisers InternationalSubvertisers InternationalNovember 27, 2023 Read More
ZAP Games

Delicious burgers (don’t think), Jonny Kemp, London (ZAP Games 2023)

London, Borough Market. By artist Jonny Kemp (@Jonny_kemp_art): "I've taken a screenshot of an article written by a former Israeli soldier, where he explains the futility of violence in solving the conflict. I was struck by the huge contrast and the McDonald's advert, which seems to be there only to…
Subvertisers InternationalSubvertisers InternationalNovember 27, 2023 Read More
ZAP Games

One big ZAP, London (ZAP Games 2023)

"We’ll improve. We’ll choose the planet. We’ll save you. ZAP."These three billboards don’t have legal planning permission to be there. So we’ve reclaimed the space for #ZAPGAMES2023 Group: Adblock HackneyAction Categories: Big (nominated 2023 Winner of this category)
Subvertisers InternationalSubvertisers InternationalNovember 27, 2023 Read More
ZAP Games

How are you today? Ad cover up, Bristol (ZAP Games 2023)

In southwest UK, Adblock Bristol covered up adverts on a busy street with paper reading "I love..." and "How are you today?". The group left pens by the side of the paper, and left south Bristol's community in charge of messaging in their public space for a day... Action categories:…
Subvertisers InternationalSubvertisers InternationalNovember 27, 2023 Read More
ZAP Games

Pourquoi cette pub est sexiste? Nancy, France (ZAP Games 2023)

In Nancy, France, long-running counter-advertising network Résistance à l'Agression Publicitaire (RAP) covered sexist advertisements across the city with drawings of vulvas, posters listing how ads are sexist, and feminist manifestos. The ZAP action by RAP Nancy aligned with marches in the city to mark the International Day for the Elimination…
Subvertisers InternationalSubvertisers InternationalNovember 27, 2023 Read More
XR Lambeth out in action for ZAP Games 2023
ZAP Games

XR Lambeth’s subvertising potpourri, London (ZAP Games 2023)

XR Lambeth decided to go with the flow and be inspired in situ and celebrate the DIY accessible approach (nothing to do with being last minute!), which led to a beautiful cacophony of "art" pieces! We focused on bus stops in South London, our playground and repurposed around 30 bus…
XR LambethXR LambethNovember 26, 2023 Read More