Darren Cullen (Spelling Mistakes Cost Lives)

WHAT: Darren Cullen is a satirical artist, illustrator and writer, born in Leeds to Irish immigrant parents and currently based in London. While initially envisaging a career in advertising, after studying its techniques at Leeds College of Art, he became horrified at the ethical implications of it. He now uses the language of advertising to make work about the empty promises of consumerism and the lies of military recruiters

WHY: “Manipulating the desires and aspirations of the public, and especially children, using an arsenal of sophisticated and emotionally damaging psychological techniques is an appalling way to make a living and an even worse way to sustain an economy.”