WHAT: Brandalism is an international collective of artists that challenge corporate power in public space around the world. Intervening into ad spaces that usually celebrate consumption, Brandalism use ‘subvertising’ to divert messages towards ones of anti-consumption. Brandalism uses outdoor ad spaces as a lens through which we can view multiple social & environmental justice issues that consumerism exacerbates.
WHY: Corporate advertising influences every aspect of our modern lives: from how we feel about ourselves; our bodies; our understandings of gender, race and class; through to our perceptions of others and the world we live in. Advertising doesn’t simply sell us products – it shapes our expectations of how meaning should be produced in life.