WHAT: ‘Badvertising’ is a campaign to stop adverts fuelling the climate emergency. This includes ads for cars, airline flights and fossil fuels. We provide research evidence, campaign and coordination support at the local and interntional level and design counter-advertising material to raise awareness about the problem. We advocate for local authorities, public bodies, and sports institutions to drop high-carbon adverts and sponsors and campaign for Governments to legislate against high-carbon adverts and for meaningul reforms of advertising regulatory bodies.
WHY: We ended tobacco advertising when we understood the harm done by smoking. Now we know the damage done by fossil fuel products and activities, it’s time to stop promoting them.