Skip to main content

Born in Brussels, Belgium, the ‘ZAP Games’ is a framework for creating interventions against corporate advertising spaces in our streets. ‘ZAP’ is french for ‘Zone Anti-Publicité’ / Anti-Advertising Zone.

The rules are simple: over two weeks in the run up to Black Friday (29 November 2024) individuals gather in teams which act against the outdoor advertising industry – and their world. Using a gaming format, all action reports and photos are collated on this website and disseminated through social media.

Each team can register their actions under 8 Action Categories. In 2023 about 34 actions were taken in 13 cities around the world, and award ceremonies were held in London and Brussels to celebrate the actions and reward the winners.

Check out our summary for the ZAP Games 2023 and ZAP Games 2024.

Gallery below: ZAP Games 2023 entries

a bus stop covered with printed images of different things. In the middle on the ground is a bookcase with a sign reading "Take what you can. Give what you need. Community is how we're all be freed"
XR Lambeth out in action for ZAP Games 2023
A Billboard poster reads "don't fall for black Friday. you don't need that shit"
A person with their back to the camera puts a poster on a digital ad screen. the poster reads "ZAP Games"
A bus stop poster over written with the words "restore nature now"
A bus stop poster replaced with a hand made posters with the words "didn't read the warnings?"

Where are you based?

If you are based in Belgium, please report your action at the ZAP Games website: www.zapgames.net

For all other countries, please submit your action report on this page: https://subvertisers-international.net/zap-games/register-action/

The ZAP Games Round 3 (November 2022) was a big success with more than 60 teams participating and 100 actions registered through the ZAP GAMES website. The ZAP GAMES went international with participation of cities in the UK, Portugal, France, Australia and Argentina.