Congratulations to everyone who took part in the ZAP Games 2024. ZAP is french for Zone Anti-Publicité / Anti-Advertising Zone. It is two weeks of affinity groups actions against Black Friday consumerism and the advertising industry.
Outside of Belgium (where the orignal ZAP Games were created in 2020) there were around 27 actions and intervention in Lisbon, Sydney, Valencia, Amsterdam, San Francisco, Paris, Lyon, Rennes, Villeneuve Loubet, Lyon, London, Bristol and Norwich. Here are the winners of each category.
Be sure to check out the Belgium ZAP Games website for all the excellent entries: https://zapgames.net
Sculpture Category Winner: Matt Firth
Crowds across Europe were stunned and amazed at the Ad-Aptor – transforming ads into art on digital screens.
Most Beautiful Intervention
Winner: Illustre Feccia
Highly detailed décollage pieces deconstructed McDonalds adverts.
Big Category
Winner: Climaximo & Bordalo, Portugal
Large digital advertising screens were hacked in Lisbon, Portugal ahead of climate demonstrations.
See all entries for this category for 2023 and 2024.
Digital Screens category
Winner: Asterisk & Obelix Brigade, London
Many stand-alone digital screens were altered with anti-consumerism messages in South London.
Greatest Number of Panels
Winner: Alternatiba Rennes
Over 500 advertising posters were removed by activists in the west of France.
Most Family-Friendly Intervention
Winner: Adblock Bristol
The demonstration against a large new digital advertising screen outside Bristol City Council (England) won an award for most family-friendly.
Political Détournement
Winner: Adblock Hackney
A re-working of Black Friday consumerism called for an end to Genocide and Ecocide in East London.
‘Surprise’ Category Winner: Spelling Mistakes Cost Lives
Darren Cullen’s ‘Artificial AI’ piece reveals the low paid human workers behind many of the so-called Artifical Intelligence services.
