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ZAP Games

ZAP Games Award Winners 2024

Congratulations to everyone who took part in the ZAP Games 2024. ZAP is french for Zone Anti-Publicité / Anti-Advertising Zone. It is two weeks of affinity groups actions against Black Friday consumerism and the advertising industry. Outside of Belgium (where the orignal ZAP Games were created in 2020) there were…
Subvertisers InternationalSubvertisers InternationalDecember 2, 2024 Read More
ZAP Games

‘Mac Purge’ & ‘Mac Disaster’ from Squatters, Illustre Feccia, London (ZAP Games 2024)

Illustre Feccia and London squatters "Kidnapped, mashed and re-pasted" bus stop ads for these two pieces in London, UK. As explained on their blog, 'Mac Purge' (below) used a McDonalds and Tesco ad. They added the note "Boycott McDonald- Mc Donald is directly supporting the geocide in Palestine. Mac Purge…
Brandalism_UKBrandalism_UKDecember 2, 2024 Read More
ZAP Games

Artificial AI from Darren Cullen, London, UK (ZAP Games 2024)

Darren Cullen has taken aim at the hype and lies around AI, with this piece in bus stops and, more pointedly, on the shop noticboards of Sainsburys supermarket, where the staff impacted are more likely to connect with it. From the Spelling Mistakes Cost Lives blog: "The Mechanical Turk, an…
Brandalism_UKBrandalism_UKNovember 30, 2024 Read More
ZAP Games

Ad-Adaptors from Matt Firth, Amsterdam (ZAP Games 2024)

In Amsterdam in the Netherlands Matt Firth has created and installed a series of 'Ad-adaptors.' "Ad-Apter turns digital outdoor ads into colourful abstract artworks with a simple lightbox grid that fits onto the front of an ad screen. Messages can easily be added and updated with transparent overlays and the…
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ZAP Games

“Hows about no, mate.” London advertising messages rejected (ZAP Games 2024)

26 ads were pushed out the way and East and West London, with message applied directly to the exposed surface: "The advertising industry has invaded our public spaces shouting at us through their aggressive adverts telling us to consume. The lack of consent from the public over these adverts that…
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ZAP Games

‘Detrás de las siluetas, hay personas’ (Behind the silhouettes, there are people) by The Photographer, Valencia, Spain (ZAP Games 2024)

In Valencia, Spain, corner of Luis Peixo and Antonio Juan streets The Photographer took out ads, and replaced them with anonymous figures.Watch the video here: https://youtu.be/6m9L3-QEtWA Their accompanying poem in Spanish (auto-translated below):En la publicidad, no tenemos nombre ni apellidos.Somos sus objetivos.No tenemos cara ni mirada.Somos objetivos.Siluetas sin detalle, cifras,…
Brandalism_UKBrandalism_UKNovember 30, 2024 Read More
ZAP Games

“Be Gay Do Crime” Reklaarmee in Amsterdam (ZAP Games 2024)

View this post on Instagram A post shared by Reklaarmee (@reklaarmee)
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ZAP Games

Climáximo PT & Bordalo II: Digital Billboard Hacked in Lisbon, Portugal (ZAP Games 2024)

Climáximo PT & Bordalo II hack digital billboards around Lisbon in a call for action on the climate. In a statement alsongside a video released on Instagram they said:"Climate change is real, and we must STOP IT BEFORE IT’S TO LATE. Bordalo has collaborated with the Climáximo movement to alert…
Subvertisers InternationalSubvertisers InternationalNovember 29, 2024 Read More
ZAP Games

Making shelters out of ad spaces, SORRY by International Reality in Brussels (ZAP Games 2024)

MUPIs (Urban Furniture for Information) are architectural devices designed to make advertising campaigns visible in public spaces. This one proposes to divert its primary use to accommodate a prefabricated makeshift shelter, a “home-made house,” which includes basic comfort, a window to the world, and a 4K TV on sale until…
Subvertisers InternationalSubvertisers InternationalNovember 29, 2024 Read More
ZAP Games

‘All I Want For Christmas’ by Adblock Hackney (ZAP Games 2024)

In Clapton, (London, UK), Adblock Hackney have taken over an ad-space. They say "taking the place of a Christmas ad from climate wrecking company McDonalds, subject to a Palestine solidarity boycott, activists from Adblock Hackney expressed all they want for Christmas: an end to genocide & ecocide." "The previous night…
Brandalism_UKBrandalism_UKNovember 29, 2024 Read More
ZAP Games

ANIMAL POLLUTION intervention by RAP Paris (ZAP Games 2024)

The idea behind this action was to use a book of stickers to try to pollute the message of the ads as much as possible, leaving only a strange collage of bugs, animals and other illustrations. Can an ad become artistic without any products and message? Or is it even…
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ZAP Games

“FAST FASHION IS HELL” intervention by RAP Paris (ZAP Games 2024)

After years of fast fashion advertising, the truth has come out: fast fashion is evil! On Friday night (November 2024), RAP Paris removed a dozen ads, replacing some of them with subvertised artwork and leaving some panels blank. Le prêt-à-porter, c'est l'enfer // fast fashion is hell
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Adblock Bristol community arts billboard calls for respect for neurodivergence (ZAP Games 2024)

Adblock Bristol have run a community arts billboard project in the St Werburghs neighbourhood of Bristol since 2018. The 'Burg Arts' board represents an alternative to the visual bombardment of commericial messages in public space. This thoughtful piece by Daisy Hvnter calls for greater understanding of mental health issues.“I created…
Adfree CitiesAdfree CitiesNovember 29, 2024 Read More
ZAP Games

Fête de l’antipub! 500 adverts removed in Rennes, France (ZAP Games 2024)

In Rennes, the local group of Alternatiba (a French association for social and environmental justice), removed as many adverts as possible from the street. Spreading across the city in small groups, they left an A4 message in each bus stop in place of a commercial advert, with the words: "Pub…
Subvertisers InternationalSubvertisers InternationalNovember 29, 2024 Read More
ZAP Games

RAP Lyon, France ‘They thank us for the gift!’ (ZAP Games 2024)

On 26 November, seven RAP-Lyon activists removed advertising from Boulevard Charlemagne in Lyon's 2nd district, France. The event began at 7pm at Perrache station, then moved southwards to finish in front of the Confluence shopping centre at around 11pm. The action removed around 20 ads in two ways: simple removal…
Brandalism_UKBrandalism_UKNovember 29, 2024 Read More