In Rennes, the local group of Alternatiba (a French association for social and environmental justice), removed as many adverts as possible from the street.
Spreading across the city in small groups, they left an A4 message in each bus stop in place of a commercial advert, with the words: “Pub = Surconsommation = Destruction Du Vivant” “Contre le Black Friday on Zappe la Pub“. The team say their method allowed them to be very fast and to remove all ads in the city centre as well as other strategic areas in town. Zap!
The group removed bus stop ads across two days, with a total of ~500 ads removed. They called their massive ad-busting action “fête de l’antipub” (ad busting party).
