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This Saturday, March 25, was held in Toulouse, in the district of Empalot, a wild exhibition in resistance to advertising aggression.

The sun gave us credit for his presence on this beautiful afternoon to inaugurate this rather special exhibition. About fifteen artists have seized the advertising panels of this district to give life to them, transform them, and thus add a bit of color in the public space.

Drawings, paintings, advertising hackings, texts, light stencils, free expression walls and open to all, photographs, free library, and even a shooting range! There are no less than 15 panels that have found a new meaning in their life. Meanings certainly less harmful to the inhabitants of this neighborhood than what the signs were intended for.

If tomorrow were to be without publicity, perhaps that would be what our cities would look like: an open-air art galleries where culture and children’s laughter would guide us in the city.

// infokiosque
An information point in front of the subway exit to serve as a starting point for this gallery unlike any other.

// Batucada

At 3 pm, the beginning of the festivities, a batucada left the Empalot metro to go around the district following the direction of visit.

// free expression wall

The children in the neighborhood were amazed with the paint and the felt pens made available on these walls of free expression.

// shooting range

This unfolding advertisement was decorated with a stencil-target showing the face of a cartoon character, to the rhythm of the drop mechanism of the add. A few yards in front of this poster a cage full of rotten fruits, acting as a shooting range, was available to the passers-by.

// biblio’libre

A library found a place at the foot of this tree, to bring us his books, such beautiful juicy fruits. And as the fruits of nature, they are to consume on the spot, or to take away.

// light stencil

At nightfall, this stencil guides the inhabitants.

// A wall in the real world
The association “I wall in the real” has joined us to occupy the place of public display spaces.