Résistance à l’Agression Publicitaire (R.A.P. – France)
WHAT: Résistance à l’Agression Publicitaire is a national NGO. We develop non-violent legal strategies of activism, and facilitate gathering of the various french anti-advertising movements. With 16 local groups in France, R.A.P. promotes critical analysis and awareness-raising campaigns, mobilisations through direct actions on the field and advocacy activities on decision-makers.
WHY: Because advertising has negative effects on the environment (waste of resources, pollution of the environment, noise, etc.) and society (development of over-consumption, inequalities, obesity, violence, etc.).