The idea behind this action from RAP Paris was to use a book of stickers to pollute the message of the ads as much as possible, leaving only a strange collage of bugs, animals and other illustrations.  Can an ad become artistic without any products and message?  
#ZAPGames2024                     
                    After years of fast fashion advertising, the truth has come out: fast fashion is evil!  On Friday night, RAP Paris removed a dozen ads, replacing some of them with subvertised artwork and leaving some panels blank.
#ZAPGames2024                     
 
				 
											