With this action, we used a billboard to denounce the imported tradition of Halloween. The poster design is based on the advertising for “Nitrato de Chile” (a natural fertilizer), which was displayed in many spanish towns and whose original version has been declared a cultural heritage asset.
We play with words: “Neither treat, nor trick,” referring to the famous trick-or-treat tradition of Halloween night.
Where: Valencia, Spain
Video here: https://youtube.com/shorts/46cY8WPu7ac
