We took action on 21st November 2025 in Lille, France, replacing 20 billboards with 4 messages meaning (more or less) “We are fed up of ads / we are sick of advertising / Advertising scams us” with play on words in french.
🍷 LA PUB NOUS SAOULE
(
🍷 Advertising makes us drunk)
🍔 LA PUB NOUS GAVE (🍔 Advertising makes us sick)
👗 LA PUB NOUS PLUME
(👗 Advertising robs us blind)
🧴 LA PUB NOUS ENFUME (🧴Advertising smokes us out)
MORE PHOTOS AND INFO COMING SOON.
