Congratulations to everyone who took part in the ZAP Games 2025! ZAP is french for Zone Anti-Publicité / Anti-Advertising Zone. It is two weeks of affinity groups actions against Black Friday consumerism, Amazon and the advertising industry.
This year there were 35 actions in 19 cities in 8 countries. Locations included Valencia, Barcelona, Bilboa (Spain), Paris, Mulhouse, Rennes, Lille, Antibes (France), Ljubliana (Slovenia), Amsterdam, Utrecht (Netherlands), Leipzig (Germany), San Francisco (USA), Brussels (Belgium), London, Bristol, Norwich, Hastings and Reading (England).
Most Beautiful Intervention: Michelle Tylicki
A topical warning about the energy-consumption of AI data centres, especially regarding the burning of trees at Drax power station in England.
See all entries for this category for 2023, 2024 and 2025 here.
Big Category Winner: Mulhouse, France
For their innovative use of extendable poles to reach many large billboards in the south east of France.
See all entries for this category for 2023, 2024 and 2025 here.
Sculpture Category Winner: RAP Paris
The story of how a fashion advert escaped its steel cage and found freedom on the River Seine.
Most Family-Friendly Intervention: Adblock Bristol’s time machine
To prevent the enclosure of our imaginations by commercial advertising, Adblock Bristol used the energy from a digital advertising unit to power a time machine into alternative futures…
Political Détournement
Winner: Optotype, Valencia
“Even if you do not want to see it, there is still a genocide…” Eye test poster by artist Optotype in Spain.
‘Surprise’ Category Winner: €88 million starter pack, Paris
This performance sends you to last 500 last meters before the flash heist of The Louvre. 😲
Greatest Number of Panels
Winner: Brandalism, London
100 advertising spaces on billboards, bus stops and the London Undergroud tube were hacked in support of the Make Amazon Pay coalition ahead of Black Friday 2025.
Digital Screens category winner: Reading, England
The Advertisers are Wathcing You installation warns of the surveillance technologies in outdoor advertising screens.
See all entries for this category in 2023, 2024, 2025
