Ideas for Action

  1. The Ad Take Over – You may want to design and print your own artwork to install in a corporate ad space.  Check out our guidelines here.
  2. The Advertising Black Out / Cover Up – temporarily cover corporate advertising with blank paper and provide pens for people to express themselves instead.
  3. Edit or alter some adverts with a marker or well-placed sticker.
    XR Lambeth out in action for ZAP Games 2023
  4. Organise a film screening: list of potential films here.
  5. Organise a workshop. Organise a group gathering to make art, share tactics and engage others in great ways to promote consciousness raising and involvement.
  6. Take a photo of an offensive ad, tell us what you think about it and tweet your picture with the hashtag: #SubvertTheCity followed by your location e.g #Madrid
  7. Stage a public happening. Sometimes a good flashmob is the best way to draw attention to consumerism and the issues it creates.
  8. Write a short article or pen an open letter to your local newspaper.
  9. Start a critical conversation with professionals in the advertising industry.  Write a letter to local media. Tell your local representative what you think about advertising.
  10. Anything else you can think of!

How to submit your action story

While organising locally for your action, be sure to send a quick report to info [at] subvertisers-international.net with 2 or 3 photos and a short summary of your action. (50 words approximately)
Send your report in your language, but if you can, add an english version. If you email us.

You can also tweet us @SubvertisersInt